An enduring pioneer, always pushing forward

For nearly 16 years Avantia has been at the forefront of our industry and we’re not stopping now.

Timeline of events
Our doors open
First non-standard
online offering

Live on all major
price comparison
Design, build and
launch of in house
rating engine
Design, build and
launch of machine
learning platform

Full delegated
authority for claims

The small team, doing big things

A diverse group of industry professionals, technologists, data scientists and customer champions. We each bring our individual expertise, an appetite for innovation and a shared ambition to do something extraordinary.

Our values are:


We think big. We try new things. We stay curious.


We change. We innovate. We find a way through.


We trust each other. We work together. We’re a small team doing big things.

Meet the leadership

A team with a range of backgrounds, skills and perspectives, united in delivering our vision and making Avantia a great place to work.

  • Mark Eastham

    Chief Executive Officer

    Responsible for our strategy and empowering the organisation to deliver. This means thinking about the core strengths of the business and the diverse opportunities to create value from them.

  • Shahid Mahmood

    Chief Financial Officer

    Responsible for financial control, compliance and helping the business to make the right decisions to deliver its strategy.

  • Richard Wilson

    Chief Commercial Officer

    Responsible for our core proposition and all associated governance and analytics. This means proposition development, risk and retail pricing, underwriting controls, marketing and distribution, ensuring that we meet the needs of our customers and the financial requirements of our capacity providers.

  • Dan Huddart

    Chief Technology Officer

    Responsible for technology strategy and empowering our people to deliver market leading solutions quicker than anyone else, whilst ensuring we maintain a stable and secure platform.

  • Claire Webster

    HR Director

    Responsible for people and culture ensuring everyone can bring and give their best every day.

  • Alex Parker-Walklate

    Operations Director

    Responsible for ensuring we have a lean operating model, while always giving customers an exceptional product.

  • Steve Ashton


    Responsible for bringing investors and management together in delivery of the Avantia strategy, doing the right thing for all shareholders.