WHAT MAKES US DIFFERENT
Many insurers and MGAs are only set up to insure standard risks – meaning they’re missing out on a massive and growing part of the market.
Not us.
We’re experts in ‘non-standard’ insurance – an underserved and rapidly expanding part of the market (growing from 43% in 2021 to 50% today). Adopting machine learning across both risk and retail pricing has enabled us to offer unmatched market reach, with the largest quote footprint of any UK insurer, meaning we can cover almost every home.
By personalising cover to fit every customer’s situation, we limit our exposure, while still giving customers affordable protection. It’s fair. It works – and it gives us a significant competitive advantage over most other insurers.
Managing risk for the most complex customers and situations puts us in the perfect position to insure the rest.
We believe everyone should have access to fair and affordable home insurance, regardless of their circumstances. Today, we can cover 97% of UK homes, making us the only home insurer with a whole-market opportunity.
We work with the agility of a scale-up and the rigour of a regulated business with A-rated capacity.
As a top 10 UK home insurer by new sales volume, and with the ambition to get to number one, we’re always asking, ‘what’s next?’.
OUR CONSUMER BRAND
Avantia Group is the parent company behind Homeprotect, an award-winning direct-to-consumer brand for home insurance, underwritten by AXA.
Homeprotect provides cover for over 300,000 UK customers, with more than 10,000 five-star reviews on Trustpilot. We believe everyone should have access to fair and affordable home insurance, regardless of their circumstances.
We’re experts at insuring people who want to buy a unique property, renovate, rent a home or leave it unoccupied, and we’re the market leaders for non-standard insurance.
We can do this because our smart tech enables our customers to get an instant, online quote to cover a huge range of complex needs and our customer support teams are on hand to provide information and support when only a real person will do.
Our insurance has already empowered hundreds of thousands of people to protect their homes and the things they love.
Our simple promise? Whoever you are and wherever you live, with Homeprotect we’ve got you covered.
