Mark drives Avantia’s strategy as CEO, empowering the organisation to deliver on its core strengths. He focuses on identifying diverse opportunities to create value while ensuring the business remains agile as it grows.  

With prior experience in the retail and telecommunications sectors, Mark has a history of developing value-enhancing partnerships and working with complex commercial models to drive performance improvements.  

Mark is committed to creating the certainty customers value by maintaining control over the end-to-end experience with a focus on customer experience at every touchpoint, an approach he believes is essential for building trust with customers and delivering consistently high-quality service.  

Mark’s ambition is to build a fully AI-led operating model, that allows the business to scale to over one million customers, whilst delivering a brilliant customer experience. 

As Avantia grows, Mark is passionate about creating a workplace where employees have meaningful roles, real accountability, and opportunities for growth without unnecessary layers of management.  

Mark Eastham on LinkedIn 

Mark Eastham in the press: 

Authority Magazine – Building and Leading a High-performing Exec Team - https://medium.com/authority-magazine/assembling-your-dream-team-mark-eastham-of-avantia-group-on-how-ceos-business-leaders-can-build-bb826a8cf33f  

Insurance Post – Discussing Avantia’s ambition to become the first insurer with an AI-driven operation - Avantia aims to become first insurer with AI-driven operations - Insurance Post  

Insurance Post – Diary of an Insurer - https://www.postonline.co.uk/personal/7957051/diary-of-an-insurer-avantia-groups-mark-eastham  

Management Today – Business Transformation in 2025 - https://www.managementtoday.co.uk/leaders-plan-transform-business-2025/down-to-business/article/1900994  

Business Reporter – On coding and collaboration - https://www.business-reporter.co.uk/human-resources/recruitment-coding-and-collaboration  

Authority Magazine – Innovative Approaches to Disrupt the Insurance Industry - https://medium.com/authority-magazine/driving-disruption-mark-eastham-of-homeprotect-on-the-innovative-approaches-they-are-taking-to-410d0b8fc2ad 

Tim is responsible for Finance, Assurance and Compliance as well as helping the business make the right decisions to deliver its strategy.  

He joined Avantia in 2022 and has spent the last 15 years working in financial services as a CFO for both a listed business and a private equity-backed business, gaining valuable experience of growing a business in a regulated environment.   
 
Before working in financial services, Tim spent time working in both online retail and the travel sector, in senior finance and general management roles.

Tim Clancy on LinkedIn 

Tim Clancy in the press:  

Raconteur – CFO Spotlight - https://www.linkedin.com/pulse/cfo-spot-five-minutes-tim-clancy-avantia-raconteur-media-2ngqc/  

Claire is responsible for creating and leading a human capital strategy that enables Avantia to achieve its business goals, overseeing a full remit of people related activities, from performance management, talent development, to reward and recognition, engagement and wellbeing.  

She believes in building a culture that encourages autonomy, is built on trust and encourages everyone through shared goal setting to aim high – and has been instrumental in developing a range of employee engagement programmes to help land Homeprotect a place on the coveted UK ‘Great Places to Work’ list for the last six years in a row. 

She joined Avantia in 2015 and previously worked in a range of HR-related roles across finance and professional services, including learning and development, project/change management and generalist HR, with experience in global matrix management consultancies, asset managers and small boutique hedge funds. 

Claire Webster on LinkedIn  

David is responsible for product and distribution, customer strategy, marketing, brand and external communications. He enables the business to grow by understanding Avantia’s customers and delivering on their needs, and leads marketing and communications programmes that help to enhance and protect Avantia’s reputation. 

 Since joining Avantia in 2018, David has spearheaded a number of successful projects, including the integration of machine learning into performance marketing to successfully scale Homeprotect’s paid search channel to be number one in the industry. More recently he has transformed the customer experience across all of Homeprotect’s communications, which saw the business be ranked number one for transparency in home insurance by Fairer Finance in 2024. 

He has previously held multiple roles at Barclays including Head of Digital Marketing, and has consulted in a variety of industries including legal services, fitness and luxury goods. His degree in aerospace engineering helps him bring an ‘engineering mindset’ to understand how emerging technology can be used to deliver impactful change and improve the customer experience. 

David Joyson on LinkedIn 

David Joyson in the press:  

Insurance Edge – Interactive tools to close the home risk gap - https://insurance-edge.net/2026/01/12/how-interactive-customer-tools-can-close-the-home-risk-awareness-gap/  

Jess joined Avantia in 2022, initially leading Home Sales, Service and Retention operations before expanding her role to also lead the claims operation as Chief Operating Officer, where she has overall responsibility for customer service and solutions, leading and creating a resilient, sustainable and progressive customer operation.  

Jess led the multi-award-winning transformation of the customer services function and is now responsible for the transformation of Avantia’s Claims fulfilment. In both areas Jess has revolutionised the way the business interacts with customers, ensuring Avantia has robust and scalable operations ready for future growth. 

Jess is very passionate about delivering great customer experiences, believing that skilled, engaged, tech-enabled teams are the key to doing this. Jess seeks to disrupt the status quo across the claims fulfilment industry and has a strong belief that the claims journey is a true differentiator where Avantia has the opportunity to lead the market. 

Jess’ career to date has largely been in operational roles with household names including British Gas, Openreach and the AA.

Jess Woodhouse on LinkedIn 

Jess Woodhouse in the press: 

I Love Claims – COO Interview - https://iloveclaims.com/property-claims/industry-leader-interview-jess-woodhouse-chief-operating-officer-homeprotect-part-of-avantia-group/  

Insurance Post – Diary of an Insurer - https://www.postonline.co.uk/personal/7955228/diary-of-an-insurer-avantias-jess-woodhouse   

Jo is responsible for overseeing, maintaining, and developing Avantia’s risk management and compliance frameworks, working with the business and regulators to enable sustainable growth that puts customers at the centre.

Jo joined Avantia Group in 2025 bringing over 25 years financial services and compliance experience supporting firms like HSBC, Money Supermarket, and Admiral in delivering excellent customer outcomes and meeting regulatory requirements.

Jo Ainsworth on LinkedIn 

Jo Ainsworth in the press: 

Business Reporter – Compliance as a competitive advantage - https://www.business-reporter.co.uk/digital-transformation/compliance-by-design  

Steve is responsible for bringing investors and management together to deliver the Avantia strategy, doing the right thing for all stakeholders.   

His experience has been built over several decades working across multiple sectors as a CFO and CEO, focusing for over a decade on non-executive roles with consumer-facing financial services businesses, particularly those backed by private equity.