1 September 2026 – Avantia Group, the digital home insurance platform and parent company of specialist home insurance business Homeprotect, has announced the addition of Accredited Insurance (UK) Limited as a new co-insurer, marking a significant milestone in Avantia’s continued growth and commercial evolution.
This follows the news in October 2025 that AXA UK renewed its underwriting agreement with Avantia Group in a new multi-year deal, as an extension to a partnership that first began in 2012.
The new co-insurance agreement means AXA retains an 80% share. Accredited – a private equity-owned, A-rated insurer known for its agility and strong capitalisation – joins the panel on a five-year agreement, underwriting the remaining 20%. Together, the two providers create a dual-insurer model that strengthens Avantia Group’s financial resilience and broadens its insurer base.
The addition of Accredited reflects a proactive, strategic decision by Avantia Group to diversify its capacity structure. Accredited was selected not only on the strength of its A-rated financial credentials, but because of a strong cultural alignment with Homeprotect. Accredited shares Avantia Group’s commercial DNA, pace, and growth ambitions, making it a natural fit as the business looks to its next phase of development.
Avantia Group’s decision to move to a dual-insurer model is also expected to deliver tangible benefits for customers, with greater commercial flexibility in the capacity structure enabling Homeprotect to pass on more competitive pricing to policyholders.
The news comes against a backdrop of strong commercial performance for Avantia Group. At the heart of this performance is Avantia Group’s proprietary dynamic non-standard risk pricing model, which allows the business to accurately assess and price complex, non-standard risks, providing access to fair and competitive cover for customers who may struggle to find it elsewhere.
Mark Eastham, CEO at Avantia Group, said:
“The addition of Accredited marks an exciting new chapter. This is a new partnership built on strong cultural alignment and shared ambitions, and I believe that matters enormously when it comes to delivering for our customers over the long term.
“Our new partnership model puts us in the strongest position to be even more competitive to customers in the non-standard home insurance market and to achieve our growth ambitions of scaling our business to one million customers.
“We’re looking forward to what we can build together.”
Stuart McMurdo, CEO at Accredited Insurance (UK) Limited, said:
“Accredited is very pleased to be partnered with the Avantia Group. It is essential to our business that we work with companies that believe in long term partnerships delivering good outcomes for all. The Avantia approach aligned well with our business philosophy and we are excited to support the business in achieving it growth ambitions and continued strong commercial performance.”
Jon Walker, CEO at AXA Insurance UK, said:
“This next phase in our ongoing relationship with Avantia Group strengthens our valuable partnership and builds on our ambitions for the future. We have a leading role in offering comprehensive coverage and excellent service and we are excited to be working alongside Accredited to deliver more flexibility and positive experiences for home insurance customers.”